Let’s learn about Vinasamex company‘s history, vision, and mission. Discover the wide range of products offered by Vinasamex and their competitive advantage over other brands. Gain insights into Vinasamex’s current export situation and how it contributes to its success.
Table of contents
1. The general information about Vinasamex company
VINASAMEX company is a pioneering premium organic spice brand in Vietnam, built and produced along the value chain to create pure and high-quality products from the Northern mountainous forests. It is committed to a sustainable partnership with highland farmers, elevating Vietnamese spices in the international market.
1.1. The foundation history of Vinasamex company
In Vietnam, Vinasamex is a leading producer, trader, and exporter of organic cinnamon, star anise, and other spices. The company pursues a business model that generates social impact and long-term value for all of its stakeholders.
With more than a decade of experience in the industry, Vinasamex has established itself as a reliable brand. It specializes in the production, processing, and export of cinnamon and star anise for markets that place a premium on quality. The products have gained popularity in key markets including the United States, Japan, South Korea, and Europe.
Currently, Vinasamex operates four factories in Tran Yen (Yen Bai), Van Ban (Lao Cai), Trang Dinh (Lang Son), and Bao Thang (Lao Cai). These cutting-edge facilities enable efficient product processing and delivery while adhering to stringent quality control standards.
More than 4,200 hectares of organic cinnamon and star anise plantations are a source of pride for the Vinasamex company. By establishing direct agreements with over 3,000 farmer households in provinces such as Yen Bai, Lao Cai, Lang Son, Quang Tri, and Bac Kan, the company fosters a robust value chain. This strategy ensures equitable participation and benefits for all participants.
In order to expand its operations, the Vinasamex company intends to construct a 10-hectare factory in the Quang Tri district of Vietnam’s North Central Coast. This expansion is intended to strengthen the company’s production capabilities and meet the rising demand for its premium spices.
Vinasamex is dedicated to sustainable practices, social responsibility, and maintaining the highest product quality standards. With a focus on creating a positive social impact and delivering exceptional organic spices, the company continues to be a globally favoured option.
With its efforts, Vinasamex company has achieved prestigious certifications, serving as passports for VINASAMEX to bring Vietnamese spices to the international market, including:
– Organic raw material certification according to EU, US, Japan, and South Korean standards
– Quality management certifications for the factory: HACCP, IFS
– Ethical, fair, and socially impactful business operation certifications: For Life, Fair For Life, UEBT member.
1.2. Vision and mission of Vinasamex company
The Vinasamex company has a vision and mission as follows:
- The vision of Vinasamex company:
- Maintain and expand the model of organic agriculture.
- Consolidate the leading position in exporting cinnamon in Vietnam and star anise.
- Elevate Vietnam’s cinnamon and star anise industry in the global market.
- Establish Vietnam as a leading country with top-quality cinnamon and star anise raw materials.
- Lead the spice production industry in Vietnam.
- The mission of Vinasamex company:
- Provide premium-quality cinnamon and star anise and organic spices to global importers in the high-end segment.
- Collaborate to help ethnic communities increase income and improve livelihoods through cinnamon and star anise products.
- Build a sustainable spice product development ecosystem in Vietnam.
2. Products provided by Vinasamex company
Originating from the desire to harness Vietnam’s agricultural strengths and create employment opportunities for farmers in the Northwestern highlands, Vinasamex company offers a diverse range of products to the market. These products include cinnamon, cinnamon powder products, whole cinnamon and star anise, clove powder, white pepper, black pepper, ginger powder, ginger tea bag cut, turmeric powder, turmeric tea bag cut, garlic powder, and chilli powder.
With a particular focus on provinces like Lang Son and Yen Bai, the company aims to bring economic benefits and improve the lives of rural families by introducing agricultural products such as cinnamon and star anise, pepper, ginger, turmeric, and more.
2.1. The cinnamon products that Vinasamex company is currently providing
Vinasamex company currently offers a range of cinnamon products to the market, including:
- Cinnamon Powder: A finely ground form of cinnamon, perfect for baking, cooking, or adding flavor to beverages.
- Cinnamon Sticks: Cinnamon sticks, also known as cinnamon quills or cinnamon barks, are rolled strips of cinnamon bark, commonly used for infusing flavors in soups, stews, and mulled drinks.
- Broken Cinnamon: These are small, broken pieces of cinnamon sticks, ideal for making herbal teas, potpourri, or adding aromatic flavors to dishes.
- Cinnamon Bark: Cinnamon bark of Vinasamex company is available in thin, elongated strips or quill-like pieces, often used for decorative purposes, infusions, or as natural spice in culinary creations.
- Split Cinnamon: Split cinnamon refers to cinnamon sticks that have been carefully split into multiple layers, allowing for easy use and enhanced flavor infusion.
- Cinnamon Tubes: Cinnamon tubes of Vinasamex company are hollow cinnamon sticks, offering a unique shape that makes them suitable for both culinary applications and decorative purposes.
- Cinnamon Essential Oil: Extracted from cinnamon bark, the essential oil offers a concentrated aroma and is commonly used in aromatherapy, personal care products, and flavoring.
These cinnamon products from Vinasamex company ensure the availability of various forms and options, catering to different culinary and aromatic needs.
2.2. The products of star anise that Vinasamex company is currently providing
Vinasamex is currently providing the following cinnamon and star anise products:
- Broken star anise: Broken star anises are small pieces of ground cinnamon and star anises, suitable for use in various dishes as a spice, in sauces, or to add flavor to meals.
- Whole star anise: Whole Vietnam star anise are intact, dried flower buds of the clove tree. They are commonly used in cooking, grilling, or making spiced beverages.
- Star anise essential oil: Star anise essential oil is extracted from cinnamon and star anise through a distillation process. It possesses distinct aromatic properties and potential health benefits. It is often used in aromatherapy, personal care products, or as a natural fragrance.
Vinasamex company ensures the availability of these cinnamon and star anise products, offering different forms to cater to diverse culinary and aromatic needs.
2.3. Other products that Vinasamex company is currently providing
Vinasamex company is also offering the following products:
- Ginger: Vinasamex provides various ginger products, including fresh ginger, ginger powder, and ginger extracts. Ginger is commonly used as a spice in cooking, baking, and as a natural remedy for its potential health benefits.
- Pepper: Vinasamex offers different types of pepper, such as black pepper, white pepper, and specialty pepper varieties. Pepper is widely used as a seasoning in various cuisines and adds a distinctive flavor to dishes.
- Lemongrass: Vinasamex company supplies lemongrass products, including fresh lemongrass stalks, dried lemongrass, and lemongrass essential oil. Lemongrass is known for its citrusy aroma and is commonly used in cooking, tea blends, and aromatherapy.
These products from Vinasamex ensure the availability of quality ginger, pepper, and lemongrass, offering options for culinary and aromatic needs.
3. The competitive advantage of Vinasamex company compared to other brands
Vinasamex’s Competitive Advantage in social impact and environmental protection:
3.1. Social impact is one of the competitive advantages of Vinasamex company
Vinasamex company is one of the few companies that highly values human rights and aims to bring a more sustainable life to the people:
– Prioritizing and respecting human rights and fair working conditions.
– Ensuring that human rights are protected at every stage of production.
– Providing good and fair working conditions for employees.
– Ensuring fair compensation for small-scale farmers.
– Improving the livelihoods of thousands of farmers and small-scale producers.
– Supporting community projects and empowering local communities.
– Creating employment opportunities and supporting indigenous people.
– Advocating for representative mechanisms in production activities to promote democratic values.
– Promoting the welfare and well-being of employees.
3.2. Environmental Protection is another competitive advantage of Vinasamex company
Vinasamex has a specialized production cycle that ensures organic quality and environmental protection:
– Prioritizing environmental preservation, biodiversity, and climate responsibility.
– Vinasamex company actively manages environmental impacts and minimizes the local impact of operations.
– Gradually adopting sustainable production methods.
– Collaborating closely with farmers and local authorities in sourcing regions to develop a healthy and sustainable ecosystem.
– Raising community awareness of laws and regulations governing conservation areas.
– Providing practical experience and deeper knowledge to local communities.
– Vinasamex company educates local communities about the value of local forests, biodiversity, and clean water as vital resources.
– Establishing regulatory boards to protect natural resources, biodiversity, and waste management regulations.
– Removing invasive plant species from sourcing land.
– Implementing waste management practices in homes and surrounding areas.
– Encouraging the use of herbal plant protection products and compliance with Integrated Pest Management (IPM) principles.
– Practicing sustainable land cultivation within Vinasamex company’s value chain, using organic seeds and fertilizers.
– Refraining from using banned chemicals and GMO-containing seeds.
Through these efforts, Vinasamex company demonstrates a strong commitment to social responsibility, human rights, fair working conditions, environmental preservation, and sustainable development. Their actions positively impact the lives of employees, farmers, local communities, and the environment, setting them apart from other brands in terms of their social and environmental contributions.
4. The current export and trading situation of Vinasamex company
After 10 years, Vinasamex has achieved several remarkable milestones to be proud of. The company has consistently experienced annual revenue growth of over 20% in terms of business performance. Vinasamex company has successfully exported its products to 20 countries worldwide and established itself as a trusted partner to customers in the United States, Europe, Japan, and South Korea.
Furthermore, Vinasamex has made a significant social impact by providing stable employment opportunities for over 100 regular workers and over 200 seasonal workers. The company has formed partnerships with more than 3,000 farming households, ensuring the marketability of their output and helping them increase their income and improve their livelihoods.
Currently, Vinasamex company continues to thrive in the export and trading sector, achieving consistent growth in revenue and expanding its presence in global markets. The company’s commitment to quality, social responsibility, and sustainable practices has contributed to its success and positioned it as a reputable player in the industry.
